The article on #NationalPetDay2021 was published in The Free Press Journal, Mumbai, on April 11, 2021. (https://www.freepressjournal.in/weekend/national-pet-day-2021-celebrating-pets-and-proud-pet-parents)
New Delhi, March 24, 2021: In a bid to create equitable healthcare access for all, Practo, India’s leading integrated healthcare company has launched veterinary telemedicine service on its platform. Teaming with licensed veterinarians across the country, the company will be offering 24*7 online consultation services for pets.
With more than 20 million households with pets in India, and a growth of over 40% in the adoption of puppies and cats amid a work-from-home setting, this service will help pet owners get medical help for their furry friends from the comfort of their homes. They can easily talk to veterinarians regarding concerns that do not require a physical examination or warrant an emergency visit to the clinic.
Launched as a pilot project last month, Practo recorded nearly two lakh search queries from pet parents. Buoyed by the positive response, the speciality was launched officially as a part of the company’s telemedicine services. Most of the veterinary queries revolved around diet management for pets, medication for fleas and ticks, food allergies among pets, and behavioral problems among pets. Queries came in from more than 40 cities with Bengaluru, Hyderabad, Delhi NCR, and Mumbai topping the list.
Commenting on the new initiative, Siddhartha Nihalani, VP – Product, Practo, said, “Our foray into virtual veterinary care aligns with our larger vision of improving access to quality healthcare. With many people taking care of pets for the first time during the Coronavirus-induced lockdown, and several others anxious about visiting a clinic amid this pandemic, we want to enable them with a convenient yet reliable solution.”
Online veterinary consultations become even more convenient once the work from home situation ends, as pet parents can consult online whenever they have concerns without skipping work. This includes getting a second opinion for certain procedures, obtaining treatment or diet recommendations, asking follow-up questions, and seeking advice on behavioural issues – all in real-time and without exposing themselves to any risk.
Dr Daisy Rani, a veterinarian from Chennai with 25 years of experience, said, “Helping people to take care of their pets is the best part of being a veterinarian. Being able to do that in a way that is convenient for pet parents, especially during a pandemic like this, is a truly rewarding experience. I am glad that a company like Practo is going the extra mile for the well-being of pets by adding veterinary services as a part of its telemedicine platform.”
With Practo’s veterinary telemedicine service, pet parents can connect with a verified veterinarian via audio or video call or even text messages – anytime, anywhere – in just 60 seconds. Not only is this convenient, but also crucial to get timely advice on common but potentially harmful ailments. The service will be available both on Practo’s app as well as the website. To consult a veterinary doctor online, click here.