Mumbai, June 20, 2021: The human species thinks in metaphors and learns through stories, said American writer Mary Catherine Bateson, and Mumbai-based septuagenarian adman Jameel Gulrays couldn’t agree more with her. After spending more than five decades in the advertising world, working on popular brands, and teaching the nuances of this profession as a faculty member at leading institutions, Gulrays turned a new leaf and dedicated himself to work on his passion project – Katha Kathan. It was kindled by his earnest desire to preserve Urdu, and other Indian languages, promote and popularise them so that these aren’t reduced to mere dialects but live on to tell tales and regale the younger generations. He, along with his band of storytellers, has been pursuing the idea zealously since then.
He was born with a silver spoon to Abid Gulrays in Bombay (as Mumbai was known then) on November 5, 1949. His father was multitalented – satirist, poet, and columnist par excellence – who also wrote songs for Hindi films in the 40s and 50s. Reminiscing his lyricist father, he says, “Surajmukhi released in 1950 had two memorable songs – suniye huzoor husn ka charcha na kijiye and husn ka guroor hai ye buri baat hai. The latter sung by Lata Mangeshkar was a blazing hit.” His father has 20 songs and ghazals to his credit as a lyricist.
At one point time, Abid Sahab was also associated with the newspaper, Inquilab. His satirical poems titled Baatein were a popular feature of the newspaper. He wrote these poems daily under the pseudonym, Cigarette Baaz. He also wrote a column, Tazyane, and it was so popular among the readers that many of them bought the newspaper just to read his piece. He used the pseudonym Phool Phenk, which came from Gulraiz. He wrote many columns under different names. He moved on from Inqilab to edit Mosavvir following a tiff with the management at the newspaper. Babu Rao Patel owned the publication Mosavvir, a popular film magazine, and at one point in time, it was edited by none other than Saadat Hasan Manto.
“I still fondly remember what he told me in my growing-up years, though I lost him quite early on at eight, these lessons have become the guiding principles of my life. He used to tell me that ‘should anyone move one step towards you, you should take ten steps forward and meet him/ her. If someone takes one step away, you move 10 miles away’. He always urged me to do my job without expecting anything in return, as expectations always hurt. Another invaluable lesson was around money. It is inconsequential, so don’t give importance to it; it can’t buy happiness.”
But destiny had other plans. Gulrays’ father was fond of horse racing, and in one such race, he lost his entire fortune. He couldn’t cope with the humungous loss, and unable to bear it, he passed away soon after. It was the beginning of a long period of misery for the family. They were forced to move out of their plush bungalow in Mahim and settle in the predominantly Muslim locality, Bhendi Bazaar. The little boy was just eight then. Due to financial constraints, he was enrolled in an Urdu medium school – Bandra Urdu High School (now Bandra Urdu High School & Junior College Of Science, Commerce and MCVC). “In hindsight, I think, it was all a part of God’s plan. I loved reading Urdu and Persian literature during my early years in school and college, and these stories stayed on with me forever. Perhaps, I was destined to take on the arduous job of saving the language and its literature one day,” he says, with a deep sense of satisfaction.
Ad-ding on to life
The loss of the breadwinner took a toll on his mother. She couldn’t live for long in penury, fell ill, and eventually passed away. “Her death shattered me completely as she was my biggest pillar of strength,” he says with moist eyes. His voice chokes on the mere mention of his parents, both of whom he lost early on in life.
He was eighteen and barely in the first year of college then, but he had to fend for himself and also look after his family that included two younger brothers. He desperately started looking for a job to make ends meet. Circumstances forced him to leave his place in Bhendi Bazaar and relocate to a far-off suburb Malvani. “The nearest station was Naigaon, and I had to walk for an hour to take a local train. It was an underdeveloped area then, and hardly any buses used to ply there. Come rain or hail, I had no choice but to keep marching on, both literally and metaphorically,” he says.
Advertising legend Ayaz Peerbhoy, who was his father’s friend, came forward to help and hired him for his agency. The remuneration was meagre, but it was something he badly needed, and he gladly took up this offer. In those days, the advertising world was dominated by English-speaking people, and anyone who didn’t know the language had little or no chance of survival. His ability not to give up came in handy and has stood him in good stead throughout. He not only learned English but mastered it. Later in his life, he set up an advertising agency and had the top-notch brand as his clients, and gave some memorable advertising campaigns in his five-decade-long career.
A new chapter
He is an avid reader, and loves to spend hours immersed in the world of words. The library at his house in Khar, Mumbai, has an enviable collection of Urdu literature. One day, while sitting in his room, immersed in one of Manto’s stories, it dawned upon him that after his demise, his treasure trove will be in a shambles. “A raddi wala (ragpicker) will come and collect these books and sell it to a kabadi wala (junk dealer), who will sell it to vendors. Manto will be served on a plate of bhelpuri, Chugtai will be wrapped in paan, and Krishan Chander will be wrapped on vada pavs,” he rued. The thought shook him no end, and he decided to tell those tales, some well-known, others not so known, and many of them unheard, unread, and unknown, for the benefit of the younger generation. His passion for preserving Urdu and other Indian languages and the earnest desire to promote and popularise them for the younger generation led him to pursue the idea zealously.
His undying love for stories that gave birth to Katha Kathan, a virtual repository of gems from Indian languages, relayed through his online social media channels on YouTube and Soundcloud – and relived through his offline storytelling sessions, a regular feature before the lockdown.
To start with, he started recording masterpieces from Urdu literature and releasing them on his YouTube channel. “One day, people might not be able to read these tales as they would no longer know the script. If these pieces are recorded and preserved, they would still be able to listen to them, whenever and wherever, and this, in a way, will preserve the treasure trove of stories for posterity,” he recounts. Initially, Gulrays thought of focussing only on Urdu literature, but once he exchanged the idea with others, he realised that the fate of other Indian languages is no different, so he widened his scope and included other “gems” of Indian literature, and featured stories in vernacular languages too.
Katha Kathan was started in 2015, and to date, he has recorded more than two thousand stories for his online platforms. It is a passion project funded by his selfless desire, and in all these six years, he has made humungous investments in terms of his money, time and energy, without taking a penny from any outsider. The growth and reach of the Katha Kathan project are purely organic, be it the views or the subscribers. The numbers only show the depth of his involvement and the widespread reach of his movement to keep Urdu and other Indian languages alive.
His honest endeavours have been suitably rewarded, and the former adman is now known as a connoisseur of the Urdu language, and his quintessential storytelling has won him many ardent fans and followers, and they range from celebrities to ordinary people. His popularity cuts across geographical, social, and linguistic barriers. People across the globe closely follow his work. Renowned actor Naseeruddin Shah has joined hands with him and is a regular in all Katha Kathan events. It is their shared love for Urdu that has kindled their camaraderie and friendship.
Sharing an anecdote, he says, “It so happened that I was recording Ismat Apa’s stories and releasing them on my YouTube channel, one after the other. I noticed that someone called Naseeruddin Shah would invariably comment and praise my work on these uploads. At first, I thought this must be some imposter. Why would someone of Naseeruddin Shah’s stature stop by at my YouTube channel, appreciate my work and care to comment? I wondered.” After the fifth story, he received a message that he (Naseeruddin) is coming to Delhi and would like to meet Gulrays. The actor thought that Gulrays is Delhi-based. Gulrays informed him that he lives in Mumbai, and they met, discussed the stories; Shah staged those as “Aurat, Aurat, Aurat,” and it was well-received by the audience. The actor, in his magnanimity, mentioned Gulrays’ name and his contribution in every interview that he gave after his play’s astounding success. “I sometimes wonder how come a genuine soul like him still exists in this world. He never declined his invite to any Katha Kathan show,” he says. Today, the actor is relearning Urdu, and calls Gulrays whenever he comes across a difficult word or sentence. Their relationship is based on mutual respect for each other’s work. “I have also benefited immensely from this partnership, and Naseeruddin Shah has always obliged my request for the interviews. Karwan-e-Mohabbat, with which I am associated, has gained a lot from these interviews,” he says.
Minding the language
These days, filmmaker Vishal Bharadwaj and his singer wife Rekha Bharadwaj are taking lessons in Ghalib from the connoisseur of the Urdu language. “There are two interesting anecdotes about Ghalib. One is that “if it wasn’t for many of Ghalib’s “shrah” (explanation of Ghalib by many scholars), he would have been very easy to understand. And the second one is that Ghalib is perhaps the only poet in the world whose work, if you can’t decipher, gives you double the pleasure,” says Gulrays. He thinks that if one has to understand Ghalib, one has to view his poetry through the prism of mysticism. “Ghalib himself declares in one of his couplets that he would have been considered a “Sufi” if it wasn’t for his drinking habits. Jameel insists that an effort to understand Ghalib must be made in this direction if we truly want to decipher his work,” he adds. One of his explanations has impressed Gulzar so much that he has expressed his desire to meet him.
Katha Kathan celebrates the works of Rabindranath Tagore, Premchand, Sahir Ludhianvi, Krishen Chander, Ismat Chugtai, and many others, but the celebrated and controversial writer Manto remains Gulrays’ all-time favorite. “Manto continues to be misunderstood despite finding new admirers decades after his death because most people haven’t really read his work in totality. They read six or eight of his stories and dub him an obscene or a dark writer. He is neither, and there is a lot of it that needs to be explored to understand Manto’s body of work better,” he adds.
Taking a walk down the memory lane, he recounts how his childhood home – his lavish bungalow in Mahim – had a portion of it rented out to Shyam, a popular actor in those days, by his father to tide over the financial crunch. Shyam and Manto were best of friends, and Manto often dropped in to see Shyam. It seems like a connection established by the umbilical cord, and Gulrays holds the prolific writer in high regards. “Why Manto decided to migrate to Pakistan is a question still debated by many. He was miserable there, as some of his letters reveal. Perhaps, he took that decision because of an incident involving his friend Shyam. Riots had hit both sides of the border. Shyam had some relatives in Lahore, and he was anxious about their safety and wellbeing in such troubled times. One day, news came that one of them had been killed, and in an inebriated state, he told Manto that he could kill him one of these days. Regaining his sobriety, he apologised, but Manto was so shaken up that he decided to leave India. The interesting bit is Shyam went to see him off at the dock, where they drank together for the last time,” recounts Gulrays.
Now, in his twilight days, Gulrays could ill afford to bask in the glory days and live off comfortably. Not someone to sit on his laurels, he has been working for the Indian languages and literature because, as he says, “Languages are our homes, and we must protect them.”
He rues how the millennials are losing touch with their mother tongue. “If they don’t prefer to communicate in their mother tongue, eventually they would lose touch and forget to read and write in that language. Once that happens, it would spell the death knell for these languages,” says Gulrays, explaining the real reason behind his passion project – the need to preserve these languages so that they don’t up remain a dialect for future generations.
Gulrays is not just an individual but an institution. So many people claim to love Urdu, but there is no one like him. He remains one among the few sincere and selfless soldiers of the language who has been single-handedly working on this mission, regardless of the bouquet or brickbats that could come his way.
A Baithak of Katha Kathan is a must on the first Saturday of every month. During the pandemic, it has moved to a virtual platform. Earlier, it was held at his home, where stories flowed along with a generous helping of snacks and beverages. These days, he has started using Clubhouse to his advantage and hosts a dramatised storytelling session with Katha Kathan Team at 10.30 pm every Sunday. These virtual sessions see story lovers from across the world in attendance.
Bushra Rahman, an eminent Urdu novelist across the border, once sent a message praising his style. Shah, when asked, ‘why we don’t a Zia Mohyeddin here?’ had once famously quipped, “You haven’t heard of Jameel Gulrays.” Shah’s statement sums up the sentiments of his ardent admirers, who come from across the world, belong to different age groups, and speak different languages. The common thread binding them all is their love for stories in Urdu and other Indian languages. And the tribe is growing every day.
A devoted Urdu lover, he has a team of young volunteers growing under his tutelage at Katha Kathan to keep the love for languages and stories alight. He quotes a couplet of Majrooh Sultanpuri in the parting, and that succinctly sums up his illustrious journey.
“Maiñ akelā hī chalā thā jānib-e-manzil magar
log saath aate ga.e aur kārvāñ bantā gayā.”