Does one cream fit all? No, not anymore. Not just women, but the men, are equally conscious of their looks. After all, it pays to look presentable, and well-groomed. And unlike the common perception that men aren’t bothered enough to pay attention to their skin, beard, hair, men do care, and a lot more than ever. True that! Even though the millennial generation has grown up watching the men in the family apply nothing more than Old Spice after shaving lotion as far as grooming was concerned, and it was the only indulgence. Then came the onslaught of creams, and here too, they were happy to use the products meant only for women because none existed for them. But going by the way the men’s grooming market is expanding in every conceivable dimension – categories that people are using, diversity of choice variables, price points that are operational, and so on, there is one cream for every season, to suit any occasion and indeed, for a good reason. Be it skin care, body and bath, hair care, or beard and moustache; a man is spoiled for choice when it comes to a grooming range explicitly meant for them, from the tip to that toe, nothing is off that grooming range. Because a well-groomed man is a complete man.

Shillpi A singh

https://www.freepressjournal.in/lifestyle/male-grooming-is-booming