Tag Archives: COVID-19

COVID-19 warriors replace Dettol’s logo on 4 mn packs

The brand pays tribute to 100 unsung heroes of the pandemic in its new campaign #DettolSalutes.

Mumbai, 9 June 2021:  Dettol, India’s most trusted germ protection brand, launched a one-of-its-kind campaign, #DettolSalutes today. For the first time in its history Dettol, as a tribute to Covid-19 warriors replaced its iconic logo with an image of a COVID protector along with the ‘protector’s’ inspiring story.

Dettol has curated 100 such stories from across India and carried them on its liquid handwash packs in honor of the protectors who have selflessly helped numerous people. In addition, Dettol has also launched a website, www.DettolSalutes.com. This platform is created especially for people from across India to share stories and acknowledge COVID protectors in their midst by creating customized virtual packs and sharing them on their social media channels.

Commenting on the #DettolSalutes campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said, “True to Dettol’s legacy of being a protector, #DettolSalutes is our way of paying tribute to the many other protectors in the country. We believe these stories, when shared, give a sense of much-needed optimism among those seeing them. Therefore, as a brand, we have given up our logo for the first time in Dettol’s history to share their actions. As the packs carry these stories, we believe they will also carry a message of hope across our country.”

Rushabh Turakia (above) started his initiative for senior street vendors in May 2021. Rushabh walks the streets of Mumbai for over four hours every day to meet old vendors who their families abandon. He gives them Rs 7,000 to Rs 15,000 of his own money in order to help them out. He meets at least two vendors a day. Along with his 16-year-old son, he has also started a pan-India ration distribution initiative that reaches remote villages. So far, he has reached out to over 200 families across Gujarat, Maharashtra, and Rajasthan.

Owing to the financial constraints that were stopping them from helping people, Mizga and Faiyaz Shaikh (below) from Mumbai used up the personal savings they had put together to buy a house for themselves. When that was over, they decided to use their provident fund money and ensure no one in their locality slept hungry! Mizga and Faiyaz have provided ration kits to around 1000 families, and cooked and supplied food to more than 15 COVID-19 patients who could not take care of themselves.

There is a diverse and inclusive mix of hand-picked stories of individuals from across India – ranging from metros to smaller cities, from seniors to the youth and covering all regions. The intent is to cover a broad spectrum, thereby striking a personal chord with people from across the country. Moreover, with the change in brand packaging and replacing its logo, Dettol aims to reach out to its consumers and show its solidarity by instilling a sense of hope to get through this phase.

As a part of the #DettolSalutes campaign, Dettol launched an anthem last week to spread the message of hope and resolve during these challenging times. Keeping in line with reaching out to a diverse audience, Dettol has also launched its anthem in sign language to make it more inclusive. This is the first time that Dettol will be showcasing an ASL advertisement on national television. Dettol aims to reiterate the importance of following Covid protocols, including maintaining good hand hygiene with the anthem.

The four million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in India from the third week of June.

23% women in Mumbai are prone to anaemia while 27% men are predisposed to diabetes, reveals Indus Health Plus Survey

World Health Day: The study’s overall sample size in Maharashtra was 21,500 people while that for Mumbai was 2,978. These people underwent preventive health check-ups between October 2019 and February 2021.

Mumbai, April 7, 2021: On the occasion of World Health Day, Indus Health Plus Survey revealed that people in Maharashtra are susceptible to diabetes (27%), Vitamin B12 Deficiency (23%), dyslipidemia (17%), obesity (13%) followed by heart diseases (10%) and anaemia (10%). The key non-modifiable risk factor is the genetic makeup of an individual favoured by environmental, age, gender, stress and physiology, metabolism, which increases the onset and progression of lifestyle diseases. 

The study’s overall sample size was 21,500 people who underwent preventive health check-ups between October 2019 and February 2021. From Mumbai, the total sample size was 2,978 people. It was observed that the Mumbaikars are predisposed to diabetes (25%), dyslipidemia (18%), Vitamin B12 deficiency (16%), obesity (15%), followed by anaemia (14%) and heart diseases (12%). 

Amol Naikawadi, JMD, and Preventive Healthcare Specialist, Indus Health Plus, says, “Diabetes and cardiovascular diseases are prevalent in India. These diseases tend to impact people in the most productive years of their lives and result in social and economic consequences. Another important aspect is that comorbid conditions such as diabetes, obesity, and heart diseases are high-risk conditions for COVID-19. Hence, proper management to keep them in control is vital, especially in this situation.” 

Measures to boost immunity

  • Get enough sleep
  • Eat more healthy fats and whole plant food
  • Stay hydrated
  • Take a probiotic supplement
  • Limit added sugars
  • Engage in moderate exercise
  • Manage stress
  • Maintain good hygiene
  • Avoid smoking and alcohol
  • Don’t consume excessive saturated fats

The trend report highlights that women are prone to anaemia (23%) and dyslipidemia (20%) compared to men. Men are at higher risk of diabetes (27%), Vitamin B12 deficiency (21%)and heart ailments (14%). 

The data gives us an insight into individual health needs to be taken very seriously. Health means physical, social, mental wellbeing with absence from diseases. Therefore, ensure regular health check-ups and follow-ups, personalized diet and lifestyle goals need to be set and followed, and strong immunity to protect from diseases. 

“While exposure to the SARS-Cov-2 virus remains the most decisive factor determining the chances of getting COVID-19, other possible factors may influence the response to infection. These risk factors include reduced immunity, presence of existing comorbidities, and age. The genetic variants can influence the response to COVID-19 by regulating the immune function that can make an individual less or more vulnerable than others. Therefore people must understand the value of prevention and continue to invest in timely and routine examination to monitor comorbidities and keep them at bay,” adds Naikawadi. 

The main focus of people should be on wellness and prevention of lifestyle diseases and to create a culture of healthy living among the younger generation. The best way to minimize the cost of treating lifestyle diseases is to invest in preventive healthcare, which accounts for a fraction of the money spent on corrective steps.

CATEGORYNo. of MEN: 1436 No. of WOMEN: 1542 Total: 2978
In %In %In %
ANAEMIA5%23%14%
DIABETES – F BSL27%23%25%
DYSLIPIDEMIA – TOTAL CHOLESTEROL16%20%18%
HEART PROBLEM – CT CORONARY ANGIOGRAPHY14%9%12%
OBESITY16%13%15%
VITAMIN B 1221%12%16%

Filmmaker Arati Kadav uses imagination and innovation to the hilt to embark on a riveting sci-fi ride @ 55 km/sec

Filmmaker Arati Kadav’s sci-fi short film 55 km/sec starring Richa Chadha and Mrinal Dutt on Disney+Hotstar is a poignant retelling of the year that was for most of us. It is set against a meteor attack and covers the last few minutes before the end comes calling for the two protagonists and all others who inhabit the planet, and it gets over with a bang.
At a deeper level, it is an ingenious attempt to look back at the year when the mighty Coronavirus hit the entire world, and a few of our own — relatives, friends, acquaintances — and lakhs of unknown people around the globe became hapless victims of COVID, much like the meteor — Celestine — moving at a speed of 55 km/sec that was about to hit the planet at 3 pm on that fateful day, wiping all traces of life and living out of it.
The writing on the walls only adds to the fright factor with the planes zip, zap, zooming in the clear blue sky adding to the woes. The flight service to another safe place is available only to a chosen few. There’s no escape from the impending doom for most of the people as the TV anchors announce, giving hope that they will be together, uninterrupted, with their viewers till end. The deserted streets and quiet supermarket are reminiscent of the times that all of us lived and survived in the early part of the year gone by, so the shots and settings are relatable, as are the video and phone calls. The VVIPs had been safely escorted to a safe haven as the voiceover announced; a few lucky ones had found a place in the underground bunkers of dubious construction quality while others who couldn’t make it to the lottery system were in the queue, waiting for the inevitable end. The government had sent the animal kingdom’s embryos to outer space to save the species from extinction. Just as life seemed slipping away, minute by minute, a bunch of college buddies get together on a video call to bide away time and prepare for the strike of the meteor, together, talking, laughing, and bantering. There is a twist in the tale when the boy Suraj (Mrinal Dutt) confesses his love for Shrishti (Richa Chadha) over the video call, and out of the blue. Perhaps the morbid fear of the end makes him say what he would have otherwise never said. She tells him about the greeting card with hearts that he had received from an anonymous sender back then was actually from her; he finds it lying in one of the cartons and it fuels the spark in his heart. He keeps asking her, “are you alone?” till the voice on the other end, blanks out and with that, his hope of togetherness too. The names of the protagonists are metaphorical.
The entire film was remotely shot during the COVID-19 lockdown, and the cast and crew deserve a big round of applause for adapting to the new normal in filmmaking with perfect ease. Their seamless coordination, the frugality of the means and minimalism in the filmmaking approach make Kadav’s effort commendable. The subtle subtext and the deftness with which she handles her subject — questioning the human existence with a lot of empathy — leaves us shocked and awed, in equal measure, at her clever attempt. Her sci-fi gives an out of the world experience that unfolds in a little more than 20 minutes but keeps you gasping till the big thud announces that it is all over, and the blank screen gives way to the credit roll. It’s an escape from the mundane world to the unknown, unheard, unseen and unexplored, and is undoubtedly worth a watch. ~ Shillpi A Singh

Official poster of 55 km/sec designed by Ankur Kapoor.

‘Post-COVID recovery may take longer than expected’

A patient should speak to doctor using tele-medicine option/over a call so that post-COVID recovery is assessed regularly and properly. The doctor will also be able to indicate if a patient needs to undergo any tests, make any lifestyle changes or recalibrate medication. So a patient shouldn’t miss on doctor appointments, eat healthy, take prescribed medication, and stay positive.

Dr Rahul Pandit

It was in December 2019 that the first human cases of COVID-19, the disease caused by the novel coronavirus causing COVID-19, subsequently named SARS-CoV-2, were first reported by officials in Wuhan City, China. As we come close to completing a year since the outbreak of COVID19, let’s understand the repercussions of this infection that has impacted the lives of 9.74 million Indians over the past 12 months and its impact, that may extend to not just a few weeks or months, but a year or more. This phenomenon is called ‘Long COVID’, which has had debilitating effect on patient’s lives.

Across the globe so far, the focus has been on saving and enriching lives during the COVID-19 pandemic, but the infection’s long term consequences are now gaining attention, and people continue to reel under its incapacitating impact. While more research is required to understand why certain patients bear the brunt of ‘Long COVID’, a more crucial question that needs to be answered is ‘is complete recovery on the horizon?’

While there is no textbook definition of ‘Long COVID’, patients who experience post-COVID symptoms lasting over six months are known to be suffering from this condition. These patients are not just those who have had lengthy stay in the Intensive Care Unit, but also those who have had mild symptoms and may or may not have needed hospitalization. Most common symptoms of ‘Long COVID’ include fatigue, breathlessness on least amount of exertion, persistent cough, muscular & joint pain, drop/ inaccuracy in hearing and sight, persistent loss of smell and taste. Many patients with ‘Long COVID’ are also noted to have mental health problems, including anxiety and depression.

The Journal of the American Medical Association recently published a study (on 143 patients) conducted by the Fondazione Policlinico Universitario Agostino Gemelli IRCCS in Rome, Italy, which assessed post-COVID patients who came into the hospital’s OPD. Analysis revealed that of the patients who had recovered from COVID-19, 87.4% reported at least one symptom, nearly 2-3 months post recovery.

‘Will there be 100% recovery?’ is a question asked by many, but there is no clear answer for this question. Studies are being conducted worldwide to understand the long-term impact of COVID19, however there are increasing concerns that even after making complete recovery, a section of patients may face lifelong implication.

Most of the symptoms of Long COVID fortunately need symptomatic care, and rehabilitation forms an important aspect of care. The respiratory rehab and cardiac rehab programs aimed at gradually building the exercise capacity back, and also allowing time for gradual improvement are important. Mental health assessment and stability forms a large aspect of recovery and need a lot of attention.

To conclude, it is important to remember that you must speak to your doctor (using tele-medicine option/ over a call) periodically so they can assess you post-COVID recovery. Your doctor will also be able to indicate if you need to undergo any tests, make any lifestyle changes or recalibrate medication. So don’t miss on your doctor appointments, eat healthy, take prescribed medication, and stay positive.

(The author is Director-Critical Care, Fortis Hospital, Mulund)

(Featured Image by Gerd Altmann from Pixabay)